U2 singer, Bono, has defended the ex-CEO, Steve Jobs, of Apple Inc. after some recent criticism over the lack of philanthropy that he engaged in, commenting,
“I’m proud to know him, he’s a poetic fellow, an artist and a businessman. Just because he’s been extremely busy, that doesn’t mean that he and his wife, Laurene, haven’t been thinking about these things.”
Is this something that we should be concerned about? Should organisations engage in philanthropic activities? This debate of Corporate Social responsibility has been never-ending over years, and leads to the question whether organisations should include a CSR programme within their business. Nowadays, the public is majorly concerned with where and how the products are made; to tackle this, Apple could consider doing more charitable things for the communities and the employees, such as making their living standards better by pay rise etc. But will they take this into account? The question is, whether Apple believe they need to change this image or not; they could possibly believe they don't need to prove this to anyone, given their position in the market. Although this is only the beginning of philanthropic criticism, perhaps Apple will jump on this before it possibly escalates in the future. Bono Defends Jobs
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