Regardless of the few bumps in the road that has recently disturbed Apple, the company iPass - who produce a list of the most used mobile and smartphones four times a year - has announced that the Apple iPhone has reached the top spot, with the poll stating mobile workers use Apple more than Blackberry.
This looks like Apple needed the Blackberry glitches of the past few weeks to happen, to put themselves back on top once again! But the key question is, what makes Apple so appealing to audiences? Why do they prefer the Apple iPhone to all of the other available Smartphones? They all have a shiny, sleek design, apps available for download, they all play music, have internet access, and basically the same functions... but why does Apple come out on top? This looks like it is a fashion trend that people are following because Apple is the 'cool' piece of technology to have, so that you can brag to all your friends about... yet again the thought that people don't actually care about the technology itself, just the fashion trend it holds, springs to mind.
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