Easter Egg

An iPhone hacker has unlocked a secret "Easter egg" feature of the new iOS 5 update for the camera; a panoramic setting has been hidden within the software, as 
Apple have said it is not completely reliable, and is still undergoing tests.
  

This shows that Apple are continuously making technological advances, although it does appear to be quite sneaky hiding a feature - which will definitely be popular - within a device that they've only now released.  This isn't fair for customers, because it seems as though they are teasing them, leaving them pondering the fact whether the conglomerate is fully concerned with what is best for the customer - as they portray in their ads - or if they are concerned with the revenue of it all.  Surely this will make Apple's reputation drop slightly? Perhaps the public will feel betrayed by the fact that Apple thinks it can deceive them?  However, this news can be viewed in different ways; this could simply be a genuine hacker who has unexpectedly stumbled across the feature, or Apple could have initiated this and set up a publicity stunt up to advertise their next device. Sky News