Looking into Apple's past, it seems as though there is a high amount of material concerning lawsuits that it has imposed against bloggers; a famous incident is the "Think Secret" case, but it looks as if Apple can't take the criticism from frequent Apple bloggers.
An example of this petty behaviour can be seen across various platforms, including a comment from Apple Critic, Michael Arrington, "I think this is all complete nonsense. If Apple wants to go after the guy that made the Windows Mobile skin that looks like the iPhone, fine. But to bully bloggers who are simply reporting on this is another matter". I completely agree with this; why would a company even bother trying to reach high status, if it wasn't prepared for the bloggers re-using their material, and placing their own opinions on the products? Not to mention the criticism it gets from various areas of the media - It's a factor that comes with being a hugely popular conglomerate, and Apple need to get to grips with this issue and think differently about how they react to bloggers. These people take the time out of their day to evaluate Apple's products and news events, and give constructive criticism, so why can't Apple see the plus side in this, as a free form of criticism, one that they don't have to fork out more money to instigate. Bloggers
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