Two thieves are being held custody after being caught in an attempted robbery of the London Apple store.
This a terrible incident for any company to be affected by, regardless of the wealth it possesses; although this will be an easier situation for Apple to clear up than smaller companies. However, this isn't the only store burglary that Apple has suffered from; a New Jersey store was robbed within 31 seconds in 2009. This proves to Apple that they aren't as invincible as they think they are; it doesn't matter that they hold the majority within the technology industry - when it comes to theft, they are on the same level playing field as every other company on the streets. The robbery also leads to me thinking whether Apple will take this incident and ask themselves why their stores have been targeted so much in recent years; but I think it's obvious why. They charge highly expensive prices for their gadgets and with the popularity and fashion trend that they hold, it's no wonder that the public want to steal from them. Maybe Apple will now lower their prices, so that it is affordable to everyone? Only time will tell. 'Smash and Grab'
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